Services
Search Engine Optimization
What is Search Engine Optimization?
It's not enough these days to just have a great website - you need to make sure people can find your website when they visit popular search engines like Google, Yahoo!, and MSN. Search Engine Optimization (SEO) is about structuring your web pages so that search engines can easily read, index, and rank your site.
More importantly...
Search Engine Optimization is about RAISING YOUR PAGE RANKING. The higher your website appears on a search engine the more visitors will be drawn to your site. Ensuring a higher rank requires an understanding of how different search engines determine how high to rank your webpage. For example, Google ranks web pages as if they were scholarly articles - the more web pages that link back to your page the more "authoritative" it is considered. Yahoo!, however, ranks your page based on the number of clicks it receives. Monitoring keyword trends and assessing the competition plays a huge role in raising your page rank, and Negative One Designs uses dozens of proven strategies to help maximize your exposure on Google, Yahoo! and MSN.
Keywords: The wrong ones can actually hurt you
It is often assumed that including the most popular keywords in your webpage will get you the highest page ranking. Nothing could be further form the truth: the problem is that the most popular keywords also have the highest number of websites dedicated to them. This means more competition and fewer visitors to your website.For example, you might want to make a website about chocolate, a popular search term. Because of its popularity as a search term, there are already over 4 million websites about chocolate. A little bit of research, however, shows that another popular (and more specific) search term, "health benefits of dark chocolate" only has 10,000 websites dedicated to it. By including an article on your website about the health benefits of dark chocolate, you significantly increase traffic to your website. Negative One Designs uses the best keyword research technology to help you determine the most potent keywords for use on your website. High page ranking is only half of it.
Just because your website ranks high in search engines doesn't guarantee that people will click on your site.
The way your links appear in search engines plays a huge factor in whether or not your link is appealing to a potential visitor. Look at these two links - would you click on the higher ranked link? Or the one below it?
Maximizing the number of visitors to your website
Even a small number of adjustments can make a huge difference in your website’s searchability. Negative One Designs employs dozens of strategies to help lead customers and visitors to your website. We also guarantee we won't use any of the questionable or underhanded methods that get so many websites banned from search engines all together.
If you have been a victim of a Search Engine Optimization company that promises "Guaranteed #1" or "Guaranteed Top 10" Rankings, please visit:
http://www.seoripoff.com/
Contact us today to talk about your Search Engine Optimization needs.
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